Naming Rights for Rec Center

admin ASKED

I work for a city who is wanting to sell the naming rights to a recreation facility. I have found many examples of naming rights policies, but I am also looking for examples of methodology for how to go about it. Do cities use RFP's and award the highest bidder? Anything would be helpful (i.e. examples,, success stories, or related info). Methodology on price valuation would also be helpful. Thanks a lot!

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